An Introduction To Digital Marketing

Online marketing involves selling goods and companies that include certain types of mobile media such as personal computers, laptops , smart phones and cell phones etc. This is an effective approach for reaching a large mass of target audience and winning their valuable confidence. You may want to check out brandbliss for more. Digital marketing involves different areas in which the trader may pick one or more ways to communicate with customers. This offers an incentive for real-time communication strategies to be conducted and evaluated, and consider what possible results would be achieved.

Mobile marketing is also cost-effective and enhances ROI because it allows to connect directly with the target customer offering them accurate product or company knowledge anytime and whenever they choose. It’s the fast and feasible way of creating brand awareness and business recognition. Following components of Digital Marketing can be used to achieve effective results.

Search Engine Optimization-SEO ( Search Engine Optimization) is the process of improving cost-free visibility of a website in a search engine by adding friendly search engine elements to it. The Search Engine Result Pages (SERPs) are called organic results for a search term. Search engines such as Google, Bing , Yahoo and MSN tend to view specific, customized websites for every search word.

Social Media Marketing-The method of engaging people through social media networks such as Facebook, Twitter, G+, LinkedIn and Instagram etc. Digital social networking operation accounts for 25.2 per cent of all internet minutes in India, according to Comscore. This gives you the opportunity to reach more than one-fourth of internet users and update them on your latest offers and the launch of new products.

Search Engine Advertising-This includes all compensated and free approaches to improve domain exposure. Paid approach applies to pay-per-click where search engine pays direct the customer to the page on a single click and free forms relates to organic outcomes obtained by search engine optimization. A survey reported at Search Engine Watch shows that 85 per cent of retailers have SEM as the most successful acquisition tool.

Email marketing-Sending a commercial message or newsletter directly through an email to the customer’s inbox is called email marketing. To encourage customer loyalty and to repeat business, emails are sent to prospective customers, previous customers and current customers. A global statistic released in April 2014 by The Madison Logic Corporation reports that 122 billion emails are sent per hour.

Affiliate Marketing-Affiliate Marketing is a form of marketing in which one or more associates are paid with each conversion. In other terms, it is the custom to use one ‘s abilities and energies to help certain companies and, in exchange, to get bonuses. The compensation model is called CPA (cost-per-action).

Web Analytics-Web Analytics is used for a thorough monitoring of website traffic and user activity. It lets you evaluate the impact of the current or latest marketing strategies. You can also assess the interest of users, as well as the number of unique visitors and visitors returning. You perceive other marketing campaigns actually about the ROI. It even shows about demographics showing which geographic area is suitable for your target audience. Hence, digital marketing is the critical component.

Mobile marketing-it means sending commercial messages in the form of SMS , MMS, IVR, QR codes and responsive websites via mobile phones. It is a potential approach to digital marketing as in India in March 2014 there were 904.51 million mobile users adding 1.05 million monthly cell phone users. According to the Mobile Marketing Association, the data released at CMO Council India reports that Indian businesses invested 3 billion rupees on smartphone ads in 2013, and the sector is expected to grow 43 per cent in 2014.