SEO or Search Engine Optimization is as simple as 1-2-3 for local or small companies seeking to increase their web traffic from search engines like Google and Yahoo as well as obtain visibility in IYP (Internet Yellow Pages) and other online directories. Local Seo For Contractors-Local Contractors Marketing is one of the authority sites on this topic.
There is much discussion about the complexity of the Web, particularly as it relates to marketing and optimization of search engines. Although I won’t say there are no complexities of search marketing and the extra mile doesn’t make a difference, the simple truth is that getting to the top of the SERPs ( Search Engine Results Pages) can be very simple and uncomplicated for local and regional companies.
Here’s my three step guide to search traffic and Internet traffic creation for your personal, local or regional enterprise.
Stage 1-Create a beautifully built website filled with keywords.
The first thing I address for my clients is lack of knowing what makes a search engine function. It is termed pertinence. In its simplest terms, relevance is getting text on the page that suits the text that a searcher uses while browsing.
For example , if a person wants a plumber in your local area and is searching Google for a “plumber servicing West Chester, PA” and you have the exact term on your page, then you have a better chance to show up search results in that case.
That can sound better now than it is. Remember how many different ways the company can be looked for: services offered, products sold, name and variants of companies, misspellings and then all the geographic areas the business serves or attracts customers from.
So you have to acknowledge that 100 per cent coverage is not feasible while constructing or repairing your website. Instead, you need to classify the roughly 20 top services or products you want to locally look for. Starting with those items you do well, I propose you have a strategic advantage over your competition; they are the most lucrative products or services you sell, or are unique to your business.
Upon determining the top 20 items or services you need to classify the most popular regional searches through which you want to locate yourself. That could be names for state, area, zip code, community, and country. He strong. Search engines honor exact matches.
You need to build the Keyword index once you have the top 20 services or products and the top 20 or so regional markers. That is, merging keywords for your product and service with your regional markers. An example will be “plumber western Chester, pa 19380, plumber, plumber malvern pa, heating contractor, heating contractor Exton pa, heating contractor Malvern pa” and so on until you have around 400 combinations.
I realize that may sound stupid, but note you ‘re talking to a machine, not a human with those keywords. If your website is beautiful, computers don’t matter if you fit the search term, you win-PERIOD!! So make sure you’ve got these keywords in the footer of every page on your website and watch your Google search results grow every day from organic search.
In addition to these keywords in the footer, you also need a well-designed site for each service or product segment with different pages and pages for each geographic area you cover. By combining a well-designed, fully keyword-optimized page structure, plus your keywords on the footer, I guarantee you’ll see results.
Step 2-Use FREE directory directories to customize the domain, maintain your reputation online and drive traffic on the web.
Your company profiles online are the foundation of any successful marketing campaign for search engines. There are literally thousands of these online directories you can list in for FREE and get useful search marketing and direct link traffic.
It is also very important to maintain these online profiles, as most major search engines and mapping systems get their information from these profiles to map your business and locate your business when people search for you by name or address. Holding your online profiles up-to – date means that one of the rivals can not hijack your company name or address.
It is extremely important that you take the time in all these directories and databases to update your info.
Step 3-Get links coming in.
Inbound links in the possession of search engines like Google, are like voting on the websites. The higher you rate, the more often you end up on the first page of the results pages. Currently, for some excuse, this is step 3. This move will not really support you until you do 1 and 2,. More relevant is its importance and credibility online,
Nonetheless, you can switch your attention to connection building after you get a proper website and make sure your knowledge on the world wide web is right.
The trick for local and regional businesses is using your web address in as many places as possible. Several recommendations include the website of the local corporation, networking or industry group, as well as the websites of the vendors and clients.