Proper store lighting will draw more customers to any facility, help sell more goods, and improve the appearance of a store. Many designers claim that the lighting may be the most important factor in the design of a shop. Unfortunately, the most neglected part of store design is always the lighting.Do you want to learn more? Visit Amarillo Jewelry Appraisal
Ceiling Height: One of the most significant variables in a design for lighting a jewellery store is the height of the ceiling of a store in such a way that the product looks impressive. If the light source travels further away from the merchandise the light’s strength and intensity diminishes. Shops with higher ceilings (more than 9′) face some lighting problems. Stores with ceilings that are higher must either use more lights that are spaced closely together to illuminate a display, or move the light source closely by falling down a track or using a pendulum.
Colour: In Kelvin (temperature) the colour of light is determined. The higher the temperature (Kelvin), the colder the light colour, and the warmer the colour, the lower the temperature. For example a 3000 K light would be a warmer colour, and a 4000 K light would be a cooler light. The light colour starts to take on a blue quality as the light temperature gets too high (over 4200 K). Lights in the 5500 K to 6500 K seem “blue” to the eye.
Bulb Life / Quality: Depending on its “rated life,” how long a bulb is supposed to last. Better bulbs have a nominal life of more than 10,000 hours. Its CRI (Color Rendition Index) may also measure the efficiency of a bulb. The greater the CRI of a lamp, the better it would be for the efficiency of the light it projects. CRI numbers over 80 suggest a very high light efficiency. CRI numbers over 90 suggest an outstanding light quality.
Intensity of Light: Lumens calculate the strength of a lamp. In Lux or, more generally, in foot-candles (‘fc’), the amount of light produced is calculated. The higher the lumens, the greater the number of foot-candles that the bulb can produce.
Different Light Sources: Three primary light sources are used in the Jewelry stores. They are: (1) Ceramic Metal Halide (2) Fluorescent Halogen (3). Driven technology is gradually being used but is still well behind the key three. Ceramic metal halide continues to be the greatest source of lighting for jewellery. This is caused by its characteristics. They are energy efficient, strong (lumens over 6000), come in warm and cool colours (3000 K to 4200 K) has excellent CRI (over 80 and in most cases over 90 CRI) and can provide foot-candles that can exceed 400. Halogens are hot, have lower CRIs, do not retain their colour over the bulb ‘s existence, and have a ceramic metal halide strength of about a quarter to a third. Fluorescents are energy efficient, but when it comes to lighting goods, they do not project enough power to be useful in a jewellery store.
LED’s are the “buzz” but they have challenges and limitations. Driven technology is evolving continuously. An LED fixture that you purchase today will be obsolete within a year (as in the case of a personal computer). Due to improvements in LED technology, keeping a consistent colour of the LED over time can be problematical. LED’s will make jewellery look amazing inside the showcase but they’re not strong enough to be put over the case where the sale is actually being made. Due to this restriction, a different light source, such as ceramic metal halide or halogen, is required above the showcase. Here’s where the problems happen. What happens is that each of the two distinct light sources makes a piece of jewellery look different. As an analogy … A consumer sees a piece of jewellery illuminated by an LED strip inside a showcase. They are requesting to make the salesperson take it out to see it. It is taken out and now illuminated by a Separate light source over the glass that makes the item look distinct. The customer starts to wonder if there is lighting inside the case to “trick” them into believing that the jewellery is looking fine. It is important to close a sale as sales are finalised on the “glass” with a light source that makes the jewellery look the same inside the case as it does above the case.