The term “insurance agent” comes from the role that an insurance agency plays in providing insurance coverage to their clients. Most agents work for insurance companies who contract with them to sell their products. In some cases, insurance agencies also refer to agents as “brokers.” In other instances, “agents” refers to salespeople hired by the insurance companies who provide their services. I strongly suggest you to visit the post to learn more about this.
Independent insurance agents, commonly referred to as independent insurance salespersons, typically sell various types of insurance to their clients, including personal property insurance (such as homeowners insurance), health insurance, long-term care coverage, and life insurance. In many instances, insurance agents also are involved in the underwriting process for insurance policies. Agents may also be required to participate in state-mandated training programs. Additionally, these agents may be required to submit to an independent review of their performance.
There are several different ways that an insurance agent can market their services. For example, an insurance agent may sell insurance policies themselves, they may be contracted by a company to market their policies, or an insurance agent may work for a broker who provides the marketing services for the insurance company.
Depending on the type of agency that an agent works for, they may have the ability to advertise directly to their clients. If an insurance agent works for a broker, however, advertising is usually done through various media. Often times, a broker will advertise through newspapers, television, radio, magazines, and other forms of print media. Some brokers may also provide advertisements through the Internet and through teleconferencing.
The advertising that an agent performs for their client is usually part of the agent’s responsibility alone. These ads may consist of print ads, television commercials, radio commercials, billboards, flyers, etc. They may also include direct mail and Internet ads. In some cases, the agent’s responsibilities may include the responsibility to make the necessary contacts for insurance leads through phone calls and mailers to potential clients.
Insurance agents have many different duties that vary depending on the state in which the agency is licensed. Many times, these duties include making sure that all of their clients have access to the appropriate types of insurance information, providing proper customer service, helping their clients obtain their insurance needs, being a resource to their clients, and maintaining the insurance agency. In addition, they should be prepared to answer questions that customers may have and should also know how to properly market their insurance policies.