As with any other company, professional service companies have the same need for SEO search engine optimization, because professionals such as doctors, lawyers and accountants have as much competition in their field of excellence as others use the internet to promote their services. To get more information try out here seo search engine optimization
Therefore it is essential that each page on their website is focused on a specific keyword as much as possible, and that each web page is optimized for its own keyword online and offline (a keyword can refer to a single word or phrase). The goal of SEO search engine optimization is to convince search engine algorithms that your page is highly relevant to the search term being used.
Since most search engines list pages and not entire websites,’ page’ is stressed, and that page can be your home page or any other page on your website. From here, we will refer to Google because that search engine takes about 80 percent of the total online search traffic, and then forget about it if you are not listed on Google’s first two pages.
Here is a brief summary of how by using an intelligently crafted SEO strategy involving both on-page and off-page search engine optimization techniques, you can enhance your search engine listing. It should be stressed that these are ‘SEO essentials’, and there are more advanced techniques that can be used to give you the jump on your competition but which are too focused and specialized to be included here.
Here are the major SEO techniques that you can use on each of your web pages.
Sections of your Web Page
You have two important sections within the HTML source code of each page on your site: The ‘Head’ section and the ‘Body’ section. The content of the ‘Head’ section is not seen by the public, only by search engine spiders that use it to determine the relevance of your page to the search term used by the Google user.
Google doesn’t care too much about your intended page focus – its algorithms will determine the relevance itself and your job is to persuade these algorithms that your page is worth offering to those searching for information. Spiders do not look at your page and assess it for the keyword you are using on it but index it in relation to its relevance to the search terms and keywords used by the searcher.
Here is a run-down on the basic type of SEO optimization that everybody should have on every single page on their website, but that an amazingly large number do not.
- a) Meta Tags:
The Meta tags appear in the ‘Head’ section of your page HTML, before the ‘Body’ section. Title tags and summary tags are the essential meta tags in the HTML of your website. Bear in mind that no one who enters your website will see something in these meta tags, but they are rather relevant facets of your SEO.
Your keyword should be used in the title tag and that is what will be seen at the top of the Google page. The Title Tag can be included in part or in its entirety in the description of your website that is mentioned. While the keyword tag can be used by small search engines, no other tags have any impact.
(b) Header Marks
For the page and column headings on the site page, the ‘Heading’ tags, viewed as H1, H2 etc, can be used. Using H1 tags for the title of the visible page: if it is precisely the same as the title of the title tag, you would not go wrong. In deciding the validity of your website if it is under H tags, and even more if it is in Bold text and Italics, Google’s algorithm would give additional value to a keyword. Underlining frequently contributes to the significance considered.
- C) Graphical Variable ‘Alt’
In the image HTML of each of your graphics, you should use the ‘Alt’ attribute. That informs the user whether the quality of the graph is not resolved on their platform, and in its estimation of the page importance, Google is also rewarded.
- D) Use of keywords
Forget all of this stuff about using up to 3 percent keyword density (KD) . To assess the importance of your page, Google uses its LSI (latent semantic indexing) algorithm, which involves using text that is semantically linked to your keywords and the subject of the link. Keyword repetition will no longer work, and will actually be punished by a low listing.